The Diaries

There's something extra special about watching baby-related tv shows while pregnant or feeding your newborn.

The Year of Brown As confirmed by Pantone’s Colour of The Year Mocha Mousse, 2025 is expected to be all about the big brown bag. Be it in suede or leather, you’re about to see a number of tonal colours...

As we embark on a fresh year, a new generation of babies (and parents) are born. We explore the top baby names and trends from around the globe in 2025.

Escaping to the heat this holiday season? As the sun dips below the horizon, painting skies over Hawaii in hues of gold and blush, our Founder Sophie Doyle has collated her perfect picks, right from Hawaiʻi Island. From multifunctional bags...

Internationally awarded "best changing bag", "best innovative parenting product" and "best travel product".

Themes and ideas for celebrating your "wild one's" first birthday party.

Internationally nominated as the "best changing bag", "best innovative parenting product" and "best travel product".

Discover the perfect Father's Day gift with our curated guide for the dad who has everything.

In Conversation with Katherine Clayton from Peachii and her journey with IVF.

The best movies to watch while you're pregnant.

10 things to consider when preparing for a weekend away with a baby.

Discover your, or your little one's, perfect Alf colourway based on your star sign.

The theme for NAIDOC Week 2024 is "Keep the Fire Burning! Blak, Loud & Proud."

The Alf Community's top travel tips for babies and children.

The children of the Alf team draw their favourite bags.

Words of wisdom from Alf mothers and our parenting community.

The best Mother's Day gift ideas for the "person who has everything."

Take a look behind the brand as we talk about the collaboration between Apéro Label and Alf the Label.

Style, comfort, and function, seamlessly combined. Redefine motherhood for yourself with the limited edition pieces by Alf x Apéro.

We sat down with Jenna, the mother behind MUMMA MILLA, for her expert advice.

Easter traditions that don’t involve chocolate from around the world, inspired by the Alf team.