Our Expansion Archive Sale starts on Wednesday January 21, 2026 at 12PM AEDT (GMT +11) and ends on Tuesday January 27, 2026 at 11:59PM AEDT (GMT +11). 

Strictly for a limited time only, while stocks last. 

AUSTRALIA 
Wednesday January 21, 2026 
SA Adelaide 11:30am
QLD Brisbane 11am
ACT Canberra 12pm
NT Darwin 10:30am
TAS Hobart 12pm
VIC Melbourne 12pm
WA Perth 9am
NSW Sydney 12pm 

USA & CANADA 
Tuesday January 20, 2026
USA Los Angeles 5pm 
USA Houston 7pm 
USA New York 8pm
USA Miami 8pm
CA Vancouver 5pm
CA Calgary 6pm
CA Toronto 8pm
 
REST OF WORLD 
Tuesday January 20, 2026 
UK London 1am 
FR Paris 2am
GR Athens 3am
UAE Dubai 5am 
SG Singapore 9am
JP Tokyo 10am
NZ Auckland 2pm 

Our Expansion Archive Sale ends on 27 January 2026 11:59PM AEDT (GMT +11) 

Strictly while stocks last. 

For a quick and smooth checkout once the sale commences, we recommend setting up your customer account, including checking your email and postal addresses are correct.   

Then browse through your favourite pieces and add them to your cart. Note, items in your cart aren't secured until you complete checkout.  

Once the sale starts, refresh your cart to ensure the discounts are live and act quickly to secure your dream pieces.  

Note, due to both technical and location restraints we are unable to change or cancel orders once they are placed.

All your favourite styles are included.  

The only items that won't be included in the sale are Hardware (such as all sizes of Carabiners, Connector Clips, and Bag Hooks), Pre-Orders and Gift Cards.  

Remember all pieces are strictly while stocks last and many popular pieces are expected to sell out quickly. 

The difference in our archival pricing is a direct result of our global inventory realignment. While the 70% discount specifically facilitates the complete clearing of excess stock at our Sydney Hub to make way for a new era of Australian-exclusive ranges, we were determined that our community in the US and Canada should not miss out on these milestone savings.

Rather than limiting this event to our local Sydney warehouse, we have extended a significant 50% discount to our Californian hub so our North American customers can join us in celebrating our tenth year of growth. This allows us to pass the 'gift of efficiency' to you while ensuring our most iconic investment pieces remain accessible across all our global territories one final time.

No, all applicable discounts will be added automatically, unless specified otherwise

We are typically unable to cancel or make changes to an order once it has been placed.

As our warehouses are based in Sydney and California, and our Head Office is in Perth, Australia, orders are often packed and dispatched before we receive requests. This can be due to time zone differences and higher volumes of customer enquiries, particularly during sale periods.

Our team always does their best to accommodate changes where possible. If you need to update your postal address, we recommend contacting your postal carrier once you receive your shipping notification, as they may be able to assist with redirecting your parcel.

Items purchased during our Expansion Archive Sale are not eligible for change of mind returns.

As Alf the Label enters its tenth year, we are undertaking a strategic global inventory realignment. To facilitate our transition to a new three-hub distribution model (California, Sydney, and our new Global Infrastructure), we are clearing our Sydney warehouse archives. Once these icons are secured at archival prices, they are removed from our local inventory to make way for the next decade of regional exclusives. For this reason, we cannot accept returns, exchanges, or refunds for change of mind.

We suggest placing your order quickly as our most popular pieces are likely to sell out, and many styles will not be returning. 

Remember, items placed in your cart aren't reserved until you complete your purchase and may sell out. 

If you have your eye on a sold-out style you can view estimated back in stock dates here. If an item is not listed on the Pre-Orders and Restock page, it is likely that this is a seasonal release and will not be restocked. To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our email list here or follow us on Instagram. 

No. Any additional discounts or coupon codes will not be valid during this time.

As a small boutique business, we do not issue price adjustments on sale items. We are unable to refund the difference of a purchase made before the beginning of a sale.  

We do aim to let our Alf community know, when possible, of major sales at least one to two days prior, so we suggest joining our email list to be the first to know of any future sales. 

Due to the high volume of orders during a sale period, we may require up to one week to dispatch, and your order may be delivered in multiple shipments. Orders are processed and dispatched from our California warehouse for US and Canadian orders and from our Sydney, Australia warehouse for all other orders.  

We suggested selecting an express shipping option at checkout to ensure a quicker delivery once your order has been dispatched.   

To check expected delivery timeframes for your country, click here.   

Our FAQs provide quick answers to common enquiries, including shipping, product and order updates. You can explore our Terms & Conditions and Policies for more information or reach out to our customer care team for further assistance.