#colour_black #colour_black
5-BAGS-IN-1

LUXE HAS LANDED

Our sell-out, revolutionary new handbag.
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#colour_almond #colour_almond
Almond

NEW ARRIVALS

Discover Almond, the newest colourway in our sell-out mix and match leather accessories capsule.
SHOP NEW

Luxury convertible bags and accessories for your everyday.

New Arrivals

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Grande Pouch (Leather)
Grande Pouch (Leather)
$149.95
#colour_almond
Medium Pouch (Leather)
$129.95
Packing Pouch (Leather)
#colour_black-gold
Packing Pouch (Leather)
$99.95
Petite Pouch (Leather)
Petite Pouch (Leather)
$99.95
Harriet Case (Leather)
Harriet Case (Leather)
$89.95
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51 products
 

Carabiner Capsule

Mix and match elevated accessories for an iconic handbag or pram bag.
DESIGN YOURS
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Bring home an award winning baby bag

A luxury baby bag, for parenthood in style.
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Most Popular

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Ari Backpack (Leather)
$449.95
#hide#colour_latte
Muriel Backpack (Leather)
$369.95
Dumpling Handbag (Leather)
#colour_black
Dumpling Handbag (Leather)
$349.95
Sale
Luxe Muriel Carabiner Gift Set | Latte
#colour_latte
Luxe Muriel Carabiner Gift Set | Latte
$549.85 $412.39 Save $137.46
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#colour_black-gunmetal
Signature Ari Backpack (Leather)
$449.95
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34 products

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Accessories
Baby Bags - Alf the Label
Baby Bags
Carabiner Capsule - Alf the Label
Carabiner Capsule

As Seen In

Alf x Dress for Success

Supporting women returning to work

We proudly partner with Dress for Success to donate $1 from every sale to support and empower women in finding employment and re-joining the workforce.

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The Diaries

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Self-love submissions
Self-love submissions
Movies to Watch When You're Expecting
Movies to Watch When You're Expecting
The bag trends you'll see in 2025
The bag trends you'll see in 2025
Top Baby Names 2025
Top Baby Names 2025
The Vacation Edit | Sophie Doyle
The Vacation Edit | Sophie Doyle
We've Won!
We've Won!