Wear it your way
Luxury convertible bags and accessories for your everyday.
As seen in
5 STAR REVIEWS
Over 1,000 five-star reviews
THE DIARIES
A World-First: We're Returning to NYFW
We're making history at NYFW, again. Alf the Label and Gimme Store are co-leading the world's first accessories-only runway show, celebrating the "little luxuries" that define personal style.
News for our US Community
An exciting update for our US community, and a few temporary changes to how you shop.
Alf x Dress for Success
Supporting women returning to work
We proudly partner with Dress for Success to donate $1 from every sale to support and empower women in finding employment and re-joining the workforce.